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The chilling tactics used by bookmakers to exploit vulnerable gamblers and hook first-time punters is today exposed by the Mail.
Our investigation reveals how online Sports betting firms cynically harvest customers' information and Sports betting use it to keep them playing - even if they run up a string of losses.
Sophisticated software can monitor a gambler's ‘every click', and use the data to lure them with personalised promotions.
A major conference on betting in football urged firms to target women - described as ‘low-hanging fruit' - and serial losers who haven't picked a winner in a hundred bets.

They were also advised to use the ‘massive opportunity' of this summer's World Cup to turn first-timers into long-term gamblers.
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Mobile phone signals could even be used to identify when fans were in stadiums - and sent texts asking if they fancy a flutter.